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College Scholarship Tip: Know the WHY and Use it!
WHY are college scholarship opportunities offered to students? This college scholarship tip will help win more money for school.
Companies and organizations offering college scholarship money to students have a few different reasons for creating, organizing, and running scholarship competitions and students need to know the WHY before applying.
For most businesses, the main reasons for offering scholarship money are: To get the word out about a business, show goodwill, and as a result, ultimately profit from the buzz created when the scholarship is shared, talked about, and seen by potential customers or future members.
Students who are aware of these reasons will have a leg up on their competition if they creatively use the mission statement of the company offering the scholarship in their essays and write about how they share common ground with the goals of the organization and its founders.
Students should always look for the “About Us” section on each website of the business offering the scholarship and become familiar with the background of the company or organization before writing the essay and applying for the award.
A few minutes of research can make a huge difference in how the scholarship judges see a student as being the best candidate to represent their organization or business and will bring them one step closer to winning as much money for college as possible.
Monica Matthews is the author of How to Win College Scholarships. She helped her own son win over $100,000 in college scholarships and now shares her expertise with other parents and their students. She truly has “been there, done that” in regards to helping parents and students navigate the scholarship process.
Her method of helping students in finding college scholarships, writing unique and compelling scholarship essays, creating amazing scholarship application packets and more, have taught desperate parents to help their own students win thousands of scholarship dollars.
Monica’s scholarship tips have been featured on many prominent websites and she has been dubbed the “Go-To” expert on college scholarships.