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Taco Bell Live Mas College Scholarship
The Taco Bell Live Mas College Scholarship is a scholarship opportunity that awards one million dollars to students for college!
[2023 Edition]
Here are the details:
- Open to U.S. students, 16-26 years old
- 100 awards available, ranging from $2500 to $25,000 each
- Renewable Award
- Deadline: January 11
- No income requirement
- No GPA requirement
- No SAT/ACT requirement
- Online-only scholarship application submission
- Students submit a short video (2 minutes or less) describing their “life’s passion”
Winning Tips: Live Mas means “live more” and the Taco Bell Foundation is looking for unique students who are proud of their differences and are “innovators, creators, and dreamers.”
The Taco Bell scholarship website is full of tips and helpful submission advice, so students need to take some time to read each page to get a feel for what the judges are looking for in their winners.
This scholarship has 100 winners, so don’t miss out!
The judges are not looking for students who know how to make professional videos, rather those that can best share their passions in a unique way.
Sort of buried on this page are valuable tips and also mandatory questions that must be answered in each video submission.
Click on the “More About How to Enter” link to find the questions.
Videos should answer these questions:
What is your passion and how are you currently pursuing it?
How do you plan to use your passion to uniquely make a positive change in your community or the world?
How will your education help enable you to pursue your passion and make a change?
Video Specifications, “Your submission video must be between 30 seconds and 2 minutes in length.
Think about filming this video on a phone, computer, tablet, or any other MP4 video-enabled camera to which you have access. It could be a short film, animation, or a simple testimonial.

Open to High School Freshmen, Sophomores, Juniors, and Seniors! APPLY NOW HERE
This isn’t about how well you can make a film—we want to learn more about you, your passion, and how you plan to ignite change in your community and beyond!”
Watch this video for even more application tips for the Taco Bell Scholarship:
Taco Bell Live Más College Scholarship - Apply NOW! Click To Tweet
This isn’t about how well you can make a film—they want to learn more about you and your passion.
Go here to read all about this amazing scholarship and get filming!
Taco Bell Live Mas College Scholarship

Monica Matthews is the author of How to Win College Scholarships. She helped her own son win over $100,000 in college scholarships and now shares her expertise with other parents and their students. She truly has “been there, done that” in regard to helping parents and students navigate the scholarship process.
Her method of helping students in finding college scholarships, writing unique and compelling scholarship essays, creating amazing scholarship application packets, and more have taught desperate parents to help their own students win thousands of scholarship dollars. She teaches them how to apply S.M.A.R.T. with outstanding results.
Monica’s scholarship tips have been featured on many prominent websites, and she has been dubbed the “Go-To” expert on college scholarships.